How to Create a Superior Customer Experience

Customer experience is vastly different from customer service. Customer service deals with a single point of engagement between the customer and your brand while customer experience delves into how the customer engages with you from initial contact to their final engagement. Customers first find out about brands through various points of contact; Social media, radio … Read more

Five Ways to Add Value That Do Not Cost You a Penny!

As a consumer of insurance, I am tired of hearing about how every carrier can save you hundreds of dollars on your insurance.  If this is true, if you switch often enough, insurance should theoretically be free… shouldn’t it? There is no perception of value when all that is communicated is the price! Consumers may … Read more

Are You Listening to Your Clients?

Ben Baker  February 15th 2019   Insurance, like every other industry, is racing to make sure it is technologically “superior.” Apps are created, dashboards, developed, AI integrated into business processes and machine learning utilized, attempting to better understand the business as it is today and how it will change over the next decade. HOWEVER, are … Read more

Why Should People Care About Your Brand?

Everyone has heard the proverb “if a tree falls in the forest, and no one is around to hear it. . . does it truly make a sound?” This phrase comes to mind over and over again when I review companies marketing strategies. I wonder, sometimes out loud, “If people hear the marketing of this … Read more