What Makes YOU Valuable?

Photo by Brett Sayles from Pexels It is staggering how many times I have asked CEOs, founders, leaders, and employees at all levels, “what makes YOU valuable, to whom and why?” and either get a stammering nonsensical type answer or a blank stare.  As organizations, and those who work within them, having everyone answer these questions quickly and … Read more

Stop Your Lurking and Engage

  Too many people live to blend into the woodwork, to be middle of the pack. Not outstanding enough that people try to knock them off balance, but not mediocre sufficient that their heads are on a chopping block.  These are the words I wrote in a LinkedIn post two months back, and it got … Read more

Dear Insurance Industry. . . a letter from those you serve

Photo by Suzy Hazelwood from Pexels If your customers were to write you an honest letter about what they were feeling and what their concerns were, what would you do?  In his monthly column for Insurance Nerds, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people … Read more

Eight Steps to Move Your Business Forward.

Photo by Andrea Piacquadio from Pexels Earlier this year Agency Nation wrote a LinkedIn post For Your Small Business Clients: 8 Things You Can Do Right Now to Make Sure Your Business Stays Afloat. I am of the belief that now is the time for us stop thinking in crisis mode and start working on the future and … Read more

CX in a Post-Pandemic World

If we want to capture the hearts and minds of our clients, stop being viewed as commodities, and instead be brands worth loving, excellent customer experience (CX) is the pathway to success. In his monthly column for Insurance Nerds, Vancouver-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to … Read more