CX in a Post-Pandemic World

If we want to capture the hearts and minds of our clients, stop being viewed as commodities, and instead be brands worth loving, excellent customer experience (CX) is the pathway to success. In his monthly column for Insurance Nerds, Vancouver-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to … Read more

What is Your Vision for Your Future?

Businesses are born out of a belief that they can make a difference and make people’s lives better. As a leader, now is the time for you to assess if the original problems you wished to solve are still relevant, and how you must change to meet your clients’ needs and solve their issues in … Read more

Pivot, Shift or Change!

Photo by Austin Chan on Unsplash Crisis brings both anxiety and opportunity to the forefront. It is our job as leaders to manage the stress, understand the opportunities and pivot, shift, or change to set our brands up for success in the new economy. In his monthly column for Insurance Nerds, Vancouver based employee engagement and internal brand … Read more

How To Setup Teams to Work From Home Successfully

image courtesy of www.pexels.com In the last twelve years, remote working has grown by 159%.  In the previous five years, that number has grown from 3.9 million people to 4.7 million people in the US, a staggering 3.4% of the population.  Remote work has gone from being a nice thing to do, every once in … Read more

How to Target Different Segments as a Brand

  NEWSFLASH! Your customers are not homogeneous. They do not want the same thing from you. They do not all think the same, have the same needs, wants, and desires and they certainly do not want to be spoken to as one generic mass. So, what do you do? How do you speak to different … Read more