6️⃣ Reasons To Keep Doing Customer Research After Your Product Has Launched

(This article was written by Michael Piastro, User Experience Director of Cake & Arrow – where it first appeared) (1075 Words – 5-6 minute read) Launching a new digital product is exciting. You’ve worked hard to identify your customers and map their needs to the features your product must have. You’ve carefully crafted the user … Read more

The Mindset Shift The Insurance Industry Doesn’t Know It Needs

(This article was written by Josh Levine, CEO of Cake & Arrow – where it first appeared) 10 years ago, Cake & Arrow pivoted its strategic focus from e-commerce to insurance and financial services. It’s been an incredible journey of discovery, exploration, and experimentation. We’ve seen a lot over that time – 140+ projects with … Read more