Hey Google – Your rules for SEO for the 21st Century Insurance Agency are Broken and Unfair

The classic bricks and mortar business model for the 21st-century insurance agency is broken.  It is too expensive, unnecessary and unwanted by consumers.  That said, local agents are still important to everyone involved in the sales and service of insurance products. So, what’s the problem? Local SEO results for Google and other search engines are rooted … Read more

The How and When the Agency Distribution Channel Will Win the Insurance Distribution War

We’ve all read the industry publications about the rise of the Insurtechs and the legacy direct writers continuing to gain market share as they continue to commoditize all but the large and middle markets of commercial lines insurance.  Personal lines which include home, auto, life, and health insurance, along with small commercial, continue to move … Read more