Carl Moulton

As a second generation insurance professional having served over 30 years in the industry, I am passionate about advancing the success of the local agency distribution channel on line for the benefit of the insurance consumer. It is for this reason Lee Rogers and I have created datMoose, a Co-Op Digital Marketing company. While being a separate business as Florida Insurance Group, datMoose operates as a supporting business along side of the Florida Insurance Group in which I am still the Operations Manager. To learn more about an active Digital Marketing Co-Op being operated by datMoose, please visit InsuranceComet.com. I am pleased to be a part of Florida Insurance Group which takes the best of both worlds, i.e. the speed and convenience of the web without giving up the role as the consumer advocate with personal service and help to the insurance consumer.

How to Build, Implement & Grow a Successfully Dispersed Digital Insurance Agency

by Carl Moulton

Today the role of the local agent is being marginalized. Most start-up insurtechs, even some legacy insurance carriers, no longer see the value of the local agent. Part of this marginalization is also self-inflicted by us agents. The guiltiest of which are old-school agents such as myself who have refused to change. The truth is many of … Read more

Why the Best Insurance Agency Use Quoting Portals are Still not Good Enough

by Carl Moulton

First the Why In a word, “access” specifically the lack of access by consumers, and what they expect from any on line shopping experience, in our case that would be an insurance transaction or request for service. While agency use portals are getting better and have improved efficiencies in processing new business and servicing existing … Read more

How Insurance Carriers Can Leverage the 80/20 Rule with DMCOs

by Carl Moulton

As Elizabeth Rush Kruger reminds us in her book “The Top Market Strategy – Applying the 80/20 Rule,” the Pareto distribution rule is both universal and alive and well, impacting every legacy insurance carrier’s bottom line. In other words, 80% of every carrier’s positive results are coming from 20% of their agents. On the other … Read more

Hey Google – Your rules for SEO for the 21st Century Insurance Agency are Broken and Unfair

by Carl Moulton

The classic bricks and mortar business model for the 21st-century insurance agency is broken. It is too expensive, unnecessary and unwanted by consumers. That said, local agents are still important to everyone involved in the sales and service of insurance products. So, what’s the problem? Local SEO results for Google and other search engines are rooted … Read more

What do Insurance Producer Level Web Forms and the M1 Garand Rifle have in Common?

by Carl Moulton

Seriously, I’m not a warmonger, but there are parallels between insurance producer level web forms and the renowned standard issued G.I. WWII rifle, the M1 Garand. How so? Well in order to consider this analogy you must first agree that there is a war, and that the agency distribution channel has been thrusted into it. … Read more