The How and When the Agency Distribution Channel Will Win the Insurance Distribution War

We’ve all read the industry publications about the rise of the Insurtechs and the legacy direct writers continuing to gain market share as they continue to commoditize all but the large and middle markets of commercial lines insurance.  Personal lines which include home, auto, life and health insurance, along with small commercial, continues to move … Read more

Why Producer Level Web Forms are Important to the 21st Century Insurance Agency – and What They Should Include

In my last Insurance Nerds article, I made two bold statements regarding DMCOs (Digital Marketing Co-Operatives).  They were: In the world of Digital Marketing it is understood that whoever controls the lead data wins. As quote & bind web forms become more common place for the individual insurance producer, leads vendors will become obsolete and … Read more

Leads Vendors vs. DMCOs (Digital Marketing Co-Operatives) – whoever Controls the Data Wins

  Controlling the Data Matters In the world of Digital Marketing it is understood that whoever controls the lead data wins.                           If all you take away from this article is this one fact, then you are well equipped to make a smart choice between buying leads from a vendor verses joining a Digital Marketing … Read more

Building Blocks for the Digital Independent Insurance Agency

Building any successful business model requires that you first define the problem, specifically the main barrier that keeps you from meeting your customer’s expectations.  For the local independent insurance agency, that barrier is 24/7 accessibility by clients and prospects. By the end of this article, you should be able to identify those tools that can … Read more