Carl Moulton

As a second generation insurance professional having served over 30 years in the industry, I am passionate about advancing the success of the local agency distribution channel on line for the benefit of the insurance consumer. It is for this reason Lee Rogers and I have created datMoose, a Co-Op Digital Marketing company. While being a separate business as Florida Insurance Group, datMoose operates as a supporting business along side of the Florida Insurance Group in which I am still the Operations Manager. To learn more about an active Digital Marketing Co-Op being operated by datMoose, please visit InsuranceComet.com. I am pleased to be a part of Florida Insurance Group which takes the best of both worlds, i.e. the speed and convenience of the web without giving up the role as the consumer advocate with personal service and help to the insurance consumer.

Building Blocks for the Digital Independent Insurance Agency

by Carl Moulton

Building any successful business model requires that you first define the problem, specifically the main barrier that keeps you from meeting your customer’s expectations. For the local independent insurance agency, that barrier is 24/7 accessibility by clients and prospects. By the end of this article, you should be able to identify those tools that can … Read more

Being a Great Gatekeeper in a World of Fast Paced Change in the Insurance Industry

by Carl Moulton

As part of my job as the Operations Manager for our insurance agency, one of my roles is that of gatekeeper. It’s one of those unsung jobs that fulfill a vital role in almost every organization. Most of us believe that when done right the company stays focused and on track with the CEO’s roadmap, … Read more

Killing Two Birds with One Stone – a case for Smart Web Forms on the Producer Level

by Carl Moulton

Halfway into 2018 it is clearly understood that the Insuretechs are not going away. In fact, while some continue to champion themselves as the insurance industry “disruptors”, others are looking for ways to help legacy insurance carriers and the agency distribution channel to evolve for the benefit of all. Additionally, larger legacy carriers have started … Read more

DMCOs – What are they and why they will ultimately replace all but the truly exclusive leads Vendors?

by Carl Moulton

It is said that necessity is the mother of invention. As a second-generation, 30+ year veteran of the insurance industry, this proverb holds true for me as it applied to the creation of the web application that allows DMCOs to exist. Frustrated by even the so-called exclusive leads vendors and not being able to … Read more

Where did my Binding Authority Go?

by Carl Moulton

The Short Answers are: It went the way of the paper insurance application, and You’re not likely to ever get it back If you’re ADD and you agree, you can stop reading now. If you’re saying, “Lucy you’ve got some explaining to do!” (Yeah I’m as old as dirt – have been working in the … Read more