William Alverson

Will Alverson is an independent marketing consultant focused on the insurtech & financial services sectors and a contributing author for EmailGrowthHacks.com. He previously served as the Director of Marketing for Highwing, a former division of IMA Financial Group.

Transforming Insurance’s Appeal to Young Professionals – Evolving the Narrative (Part 3 of 3)

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Meet them where they are… (This is the 3rd in a 3 part series from Will. Part 1 can be located HERE, Part 2 can be located HERE) With the insurance sector as a whole grappling with significant recruiting challenges, there has been significant emphasis put on how companies can better communicate opportunities with potential … Read more

Transforming Insurance’s Appeal to Young Professionals – Evolving The Narrative (PART 2 of 3)

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Changing how we talk about careers in risk (This is the 2nd in a 3 part series from Will. Part 1 can be located HERE) As a sector, the entire insurance ecosystem has been hit particularly hard by the war for talent. While salaries and upward mobility in insurance have remained extremely attractive, there is … Read more

Transforming Insurance’s Appeal to Young Professionals – Evolving The Narrative (PART 1 OF 3)

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(This is the first of series from guest contributor Will Alverson) The insurance sector, often misperceived as an antiquated industry, has grappled with serious recruitment challenges in recent years. As a critical backbone of the global financial system, it’s surprising to many that insurance companies face difficulties in drawing fresh talent into their ranks. One … Read more