David vs Goliath Marketing Strategies – Part 3: Get Quality Face to Face Time With an Events Strategy

Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your business against industry behemoths can appear to be a daunting task. For the past few weeks, I’ve been sharing the blueprint for the grassroots marketing strategy that I used to market an insurtech up against multi-billion … Read more

David vs Goliath Marketing Strategies – Part 2️⃣: Mobilizing Media To Your Cause; PR Strategies

(note: this is the 2nd in a five part marketing series from Will Alverson. Article 1️⃣ can be found HERE) Marketing your insurance business against massive, multi-billion dollar players can seem like a daunting task. With a strategy that highlights what makes you and your business unique and authentic, however, it can be much easier … Read more

Transforming Insurance’s Appeal to Young Professionals – Evolving the Narrative (Part 3 of 3)

Meet them where they are… (This is the 3rd in a 3 part series from Will. Part 1 can be located HERE, Part 2 can be located HERE) With the insurance sector as a whole grappling with significant recruiting challenges, there has been significant emphasis put on how companies can better communicate opportunities with potential … Read more

Transforming Insurance’s Appeal to Young Professionals – Evolving The Narrative (PART 2 of 3)

Changing how we talk about careers in risk (This is the 2nd in a 3 part series from Will. Part 1 can be located HERE) As a sector, the entire insurance ecosystem has been hit particularly hard by the war for talent. While salaries and upward mobility in insurance have remained extremely attractive, there is … Read more