This article originally published on InsNerds.com Understanding the insurance agency. Let’s break it down from beginning to end, so that you can understand it effectively. What core value does an insurance agency provide? The goal of each agency will vary, but ultimately, it’s to match an individual (client) with the best available product line … Read more
This article was originally published on InsNerds.com How Much Should Producers Be Producing? By: Kelly Donahue-Piro President of Agency Performance Partners Co-Founder Agency Appeal If you are a new producer or are managing a new insurance producer, you may have questions on how much production you or your agency should expect? No doubt the … Read more
Looking to super-boost the productivity of your agency, and stand out from the crowd? Use VIDEO! The momentum surrounding video is simply incredible, as many swear by its power in marketing. According to Wyzowl, 84% of consumers have been convinced to make a purchase after they watched a video. That’s why it’s critical that you … Read more
This article originally published on InsNerds.com Or Why Brokers Won’t Be Disrupted Middlemen (an example being brokers) add cost to a product without changing it. What’s not to hate about that? It’s an old insight: over history no economic agent is more loathed than the middleman (called an intermediary in the jargon). In the … Read more
My Insurance career launched with State Farm right out of college. It was never my intent to stay in Insurance I was supposed to go and be a copywriter with the Richardson Group, so I thought. Little did I realize in college that I wasn’t that great of a copywriter and although I never dreamed … Read more