Dear Insurance Industry. . . a letter from those you serve

Photo by Suzy Hazelwood from Pexels If your customers were to write you an honest letter about what they were feeling and what their concerns were, what would you do?  In his monthly column for Insurance Nerds, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people … Read more

CX in a Post-Pandemic World

If we want to capture the hearts and minds of our clients, stop being viewed as commodities, and instead be brands worth loving, excellent customer experience (CX) is the pathway to success. In his monthly column for Insurance Nerds, Vancouver-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to … Read more

Pivot, Shift or Change!

Photo by Austin Chan on Unsplash Crisis brings both anxiety and opportunity to the forefront. It is our job as leaders to manage the stress, understand the opportunities and pivot, shift, or change to set our brands up for success in the new economy. In his monthly column for Insurance Nerds, Vancouver based employee engagement and internal brand … Read more