Photo by jorien Stel from Pexels “If everyone is thinking alike, then somebody is not thinking.” George S. Patton I watched this 3.5 minute Ted Talk the other day, and it got me thinking about groupthink. The premise was on how to start a movement. Still, my thought is that movement, when followed blindly and unquestioned, leads … Read more
Photo by Brett Sayles from Pexels It is staggering how many times I have asked CEOs, founders, leaders, and employees at all levels, “what makes YOU valuable, to whom and why?” and either get a stammering nonsensical type answer or a blank stare. As organizations, and those who work within them, having everyone answer these questions quickly and … Read more
If we want to capture the hearts and minds of our clients, stop being viewed as commodities, and instead be brands worth loving, excellent customer experience (CX) is the pathway to success. In his monthly column for Insurance Nerds, Vancouver-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to … Read more
Photo by Austin Chan on Unsplash Crisis brings both anxiety and opportunity to the forefront. It is our job as leaders to manage the stress, understand the opportunities and pivot, shift, or change to set our brands up for success in the new economy. In his monthly column for Insurance Nerds, Vancouver based employee engagement and internal brand … Read more