Are you wasting your money on promotional marketing?

Photo Courtesy of Xperience PromotionsThis article has to start with a shout out to Bobbie Shrivastav, of Benekiva. As part of a long twitter conversation, amoungst some of the brightest in the industry, the topic of promotional marketing came up, and Bobbie asked me to write an article on this subject.I have been involved in … Read more

How to Create a Superior Customer Experience

Customer experience is vastly different from customer service. Customer service deals with a single point of engagement between the customer and your brand while customer experience delves into how the customer engages with you from initial contact to their final engagement. Customers first find out about brands through various points of contact; Social media, radio … Read more

Flex

Jersey shores are infamous for being a vacation destination for those that are fans of gym, tan, and laundry.  As well as an opportunity for beach goers to “flex” their muscle. It now is also the ideal location to get unsolicited clarity on the views held by today’s millennial workforce. A colleague related to me … Read more

Laissez not Lazy

The question at the forefront for many organizations is “How do we lead millennial employees?” I am speaking to those individuals born after 1981 that have been inundated with technological advances, the accessibility of immediate gratification in response to the most off-the-wall inquiries, “Hey Alexa, what are the top 10 unusual places people have gone … Read more