Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your business against industry behemoths can appear to be a daunting task. For the past few weeks, I’ve been sharing the blueprint for the grassroots marketing strategy that I used to market an insurtech up against multi-billion … Read more
(note: this is the 2nd in a five part marketing series from Will Alverson. Article 1️⃣ can be found HERE) Marketing your insurance business against massive, multi-billion dollar players can seem like a daunting task. With a strategy that highlights what makes you and your business unique and authentic, however, it can be much easier … Read more
(note: this will be the first in a five part marketing series from Will Alverson) Introduction How to market your business is an extensively covered topic, but despite how much information is out there, putting it into practice often feels like spinning your wheels in the sand. This is especially true when you are competing … Read more
Before I start rambling I want you to understand, I firmly believe in investing in SEO as part of a larger marketing strategy. And I say this with the kindest heart I can. I don’t trust the vast majority of SEO shops, I have seen so many agency owners get screwed over by promises that … Read more
Insurtechs have A LOT going against them. They have to build a product, find product/market fit, gain traction, while simultaneously raising capital (and for many of them, raise capacity as well). Getting capital (and capacity) and building technology will consume 99% of their initial time and effort and whoops…now we have to find product/market fit … Read more