David vs Goliath Marketing Strategies – Part 3: Get Quality Face to Face Time With an Events Strategy

Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your business against industry behemoths can appear to be a daunting task. For the past few weeks, I’ve been sharing the blueprint for the grassroots marketing strategy that I used to market an insurtech up against multi-billion … Read more

David vs Goliath Marketing Strategies – Part 2️⃣: Mobilizing Media To Your Cause; PR Strategies

(note: this is the 2nd in a five part marketing series from Will Alverson. Article 1️⃣ can be found HERE) Marketing your insurance business against massive, multi-billion dollar players can seem like a daunting task. With a strategy that highlights what makes you and your business unique and authentic, however, it can be much easier … Read more

Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink Digital Marketing

Insurtechs have A LOT going against them. They have to build a product, find product/market fit, gain traction, while simultaneously raising capital (and for many of them, raise capacity as well). Getting capital (and capacity) and  building technology will consume 99% of their initial time and effort and whoops…now we have to find product/market fit … Read more