Dear Insurance Industry. . . a letter from those you serve

Photo by Suzy Hazelwood from Pexels If your customers were to write you an honest letter about what they were feeling and what their concerns were, what would you do?  In his monthly column for Insurance Nerds, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people … Read more

Not Another 2019 Retrospective?

It is December, and every writer out there is thinking what retrospective am I going to write to tie the previous year up in a little bow?  How am I going to take the year that was, make sense of it and inspire people towards great things in the year to come? So, I ask … Read more

Cybercrime: The Ultimate Brand Killer

Portions of this article first appeared in BCBusiness in July 2019 Given all the headlines about big corporations falling prey to cybercriminals, you might think they’re the only victims. That misconception could not only ruin your business but the businesses the insurance industry wishes to protect. The problem with cybercrime is that you need to … Read more