Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your business against industry behemoths can appear to be a daunting task. For the past few weeks, I’ve been sharing the blueprint for the grassroots marketing strategy that I used to market an insurtech up against multi-billion … Read more
(note: this is the 2nd in a five part marketing series from Will Alverson. Article 1️⃣ can be found HERE) Marketing your insurance business against massive, multi-billion dollar players can seem like a daunting task. With a strategy that highlights what makes you and your business unique and authentic, however, it can be much easier … Read more
Before I start rambling I want you to understand, I firmly believe in investing in SEO as part of a larger marketing strategy. And I say this with the kindest heart I can. I don’t trust the vast majority of SEO shops, I have seen so many agency owners get screwed over by promises that … Read more
Buyers and the buying process has dramatically changed in the past two decades. Buyers are so much more sophisticated and well versed because of all of the research they can do themselves online. Strangely, sellers have not changed strategies for engaging with and getting commitment from buyers. The sales process is especially difficult in the … Read more