How To Tell Your Story Creatively?

Last month I wrote an article for Insurance Nerds titled Do Your Employees Know Your Story? The feedback that I got on it was tremendous, and I thought I would follow up this month by providing some advice about how to tell your story creatively. I believe that every company should do away with a … Read more

How to Create a Superior Customer Experience

Customer experience is vastly different from customer service. Customer service deals with a single point of engagement between the customer and your brand while customer experience delves into how the customer engages with you from initial contact to their final engagement. Customers first find out about brands through various points of contact; Social media, radio … Read more

Five Ways to Add Value That Do Not Cost You a Penny!

As a consumer of insurance, I am tired of hearing about how every carrier can save you hundreds of dollars on your insurance.  If this is true, if you switch often enough, insurance should theoretically be free… shouldn’t it? There is no perception of value when all that is communicated is the price! Consumers may … Read more