Speaking To Be Understood

www.pexels.com

photo courtesy of www.pexels.com The other night, my sixteen-year-old son and I became frustrated with each other because I could not understand a probability equation the same way that he did. Now, I am going to admit, he is in grade twelve mathematics, top of his class, and probably headed for a career that will … Read more

Why Don’t We Start With Why?

image courtesy of www.pexels.com A decade ago, a relatively unknown, by the name of Simon Sinek, asked us to “Start With Why?” Millions of copies of his book later, hundreds of keynotes, and a following in the millions, a decade later we are still not starting with why as corporations. How do I know this? … Read more

How To Tell Your Story Creatively?

Last month I wrote an article for Insurance Nerds titled Do Your Employees Know Your Story? The feedback that I got on it was tremendous, and I thought I would follow up this month by providing some advice about how to tell your story creatively. I believe that every company should do away with a … Read more

How to Create a Superior Customer Experience

Customer experience is vastly different from customer service. Customer service deals with a single point of engagement between the customer and your brand while customer experience delves into how the customer engages with you from initial contact to their final engagement. Customers first find out about brands through various points of contact; Social media, radio … Read more

Five Ways to Add Value That Do Not Cost You a Penny!

As a consumer of insurance, I am tired of hearing about how every carrier can save you hundreds of dollars on your insurance.  If this is true, if you switch often enough, insurance should theoretically be free… shouldn’t it? There is no perception of value when all that is communicated is the price! Consumers may … Read more