---
title: Should Lemonade Offer Pet Insurance? - InsNerds.com
description: Lemonade recently announced their foray into pet insurance and it got me thinking - do their insureds really want to buy pet insurance from them? Who is buying pet insurance? How do people want to buy pet insurance? In this episode of The Insurance Nerdery, we investigate these questions and assess the current state of
---
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# [Should Lemonade Offer Pet Insurance? - InsNerds.com](https://insnerds.com/insights/17049-2)
Written by [Amber Wuollet](https://insnerds.com/insights/author/amber-wuollet) | Mar 4, 2020 5:00:00 AM
# Should Lemonade Offer Pet Insurance?
by Amber Wuollet
Lemonade recently announced their foray into pet insurance and it got me thinking – do their insureds really want to buy pet insurance from them?
Who is buying pet insurance?
How do people want to buy pet insurance?
In this episode of The Insurance Nerdery, we investigate these questions and assess the current state of the pet insurance market.
### About Amber Wuollet
Amber is a people-focused creative type who is energized by challenge, fueled by coffee, and fascinated by the power of data and innovation to reshape the world. She spend her days surrounded by data scientists and product leaders who see opportunity in each problem and solutions to each question. She's the co-host of The Insurance Nerdery video blog by Insurance Nerds.
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##### [ Amber Wuollet](https://insnerds.com/author/amber-wuollet/)
[Website](https://www.linkedin.com/in/amber-wuollet/) | + posts
Amber is a people-focused creative type who is energized by challenge, fueled by coffee, and fascinated by the power of data and innovation to reshape the world. She spend her days surrounded by data scientists and product leaders who see opportunity in each problem and solutions to each question. She's the co-host of The Insurance Nerdery video blog by Insurance Nerds.
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Categories [Future of Insurance](https://insnerds.com/category/future-of-insurance/), [Video](https://insnerds.com/category/video/)
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[View full post](https://insnerds.com/insights/17049-2)
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