---
title: PiR 180 – Charles Alexander on How Explainer Videos Can Improve Your Business - InsNerds.com
description: "You may have seen an \"explainer video\". Here is one: I once downloaded software to create my own explainer video, from which I created JUST ONE before I decided I would look to outsource going forward. Why? As much as I like them, it was harder and more time consuming than I thought. In this"
---

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# [PiR 180 – Charles Alexander on How Explainer Videos Can Improve Your Business - InsNerds.com](https://insnerds.com/insights/pir-180-charles-alexander-on-how-explainer-videos-can-improve-your-business)

 Written by [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) | Jan 25, 2020 5:00:00 AM

# PiR 180 – Charles Alexander on How Explainer Videos Can Improve Your Business

by Nicholas Lamparelli

You may have seen an “explainer video”. Here is one:

I once downloaded software to create my own explainer video, from which I created JUST ONE before I decided I would look to outsource going forward. Why? As much as I like them, it was harder and more time consuming than I thought.

In this episode, I discuss Explainer Videos with someone who specializes in them, Charles Alexander. We discuss not only what an explainer video is, but actually how to make one and why it makes sense to outsource it…as I did.

**LISTEN HERE:**

Audio Player

[https://www.buzzsprout.com/87086/2572735-pir-180-charles-alexander-on-how-explainer-videos-can-improve-your-business.mp3](https://www.buzzsprout.com/87086/2572735-pir-180-charles-alexander-on-how-explainer-videos-can-improve-your-business.mp3)

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**OR WATCH HERE:**

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**CONNECT WITH CHARLES:**  
**LinkedIn – [https://www.linkedin.com/in/yourcharlesalexander/](https://www.linkedin.com/in/yourcharlesalexander/) **  
**Homepage – [http://www.yourcharlesalexander.com/](http://www.yourcharlesalexander.com/)  **

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**BOOKS RECOMMENDED BY CHARLES:**  
 Psycho-Cybernetics by Maxwell Maltz –  **[https://amzn.to/37uiuQL](https://amzn.to/37uiuQL)**  
 Deep Work by Cal Newport – **[https://amzn.to/37snipU](https://amzn.to/37snipU)**  
 Compound Effect by Darren Handy – **[https://amzn.to/37snipU](https://amzn.to/37snipU)**  
 The Power of Habit by Charles Duhigg – **[https://amzn.to/2sTa32i](https://amzn.to/2sTa32i)**  
 Books by Seth Godin – **[https://amzn.to/2GjPFuv](https://amzn.to/2GjPFuv)**

 *********************************************************************************************  
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### About Nicholas Lamparelli

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

- <https://www.linkedin.com/in/nicklamparelli>

##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/)

+ posts

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

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