--- title: "Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink Digital Marketing - InsNerds.com" description: Insurtechs have A LOT going against them. They have to build a product, find product/market fit, gain traction, while simultaneously raising capital (and for many of them, raise capacity as well). Getting capital (and capacity) and building technology will consume 99% of their initial time and effort and whoops...now we have to find product/market fit --- [Insurance Nerds - Insuring Tomorrow ](https://insnerds.com/insights) # [Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink Digital Marketing - InsNerds.com](https://insnerds.com/insights/profiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing) Written by [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) | Aug 11, 2023 4:00:00 AM # Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink Digital Marketing by Nicholas Lamparelli Insurtechs have A LOT going against them. They have to build a product, find product/market fit, gain traction, while simultaneously raising capital (and for many of them, raise capacity as well). Getting capital (and capacity) and  building technology will consume 99% of their initial time and effort and whoops…now we have to find product/market fit and we need to do it fast. This is where many insurtechs begin to falter. They did so much hard work but now the distribution side of the business comes calling and they have already burned through a ton of capital just getting to that point. This is why brand and marketing strategy must become part of the overall strategy from day one! In this episode of Profiles in Risk, Tony chats with Spiros Skias, Owner at Ink Digital Marketing, the only marketing consulting firm dedicated to the insurtech space. We’re so glad somebody is doing this and especially somebody that comes from and understands our crazy little space. Spiro Skias – [https://www.linkedin.com/in/spiro-skias/](https://www.linkedin.com/in/spiro-skias/) Ink Digital Marketing – [https://www.linkedin.com/company/ink-digital-marketing/](https://www.linkedin.com/company/ink-digital-marketing/) ### About Nicholas Lamparelli Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/) + posts Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ** [From Teacher to Tech: How SettleStream Cuts Litigation Time and Costs - A Discussion with Chrysa Jones, COO](https://insnerds.com/from-teacher-to-tech-how-settlestream-cuts-litigation-time-and-costs-a-discussion-with-chrysa-jones-coo/) - ** [My Battle With Sleep Demons (and How I Overcame It 🤞)](https://insnerds.com/my-battle-with-sleep-demons-and-how-i-overcame-it-%f0%9f%a4%9e/) - ** [Exploring the History of Citizens Insurance Company of Florida: From Inception to Present - AoB Podcast](https://insnerds.com/20638-2/) - ** [The Importance of Security in Workflow For Insurance Agents & Brokers (AoB Podcast with Taylor Pascoe of ShareFile)](https://insnerds.com/the-importance-of-security-in-workflow-for-insurance-agents-brokers-aob-podcast-with-taylor-pascoe-of-sharefile/) ### Related Posts - [Profiles in Risk - E170: Jennifer Linton of Fenris Digital on Putting The Customer First](https://insnerds.com/profiles-in-risk-e170-jennifer-linton-of-fenris-digital-on-putting-the-customer-first/) "An insurtech company is like a dog, every year is like 7 years" In this… - [Profiles in Risk - Bloopers, V1](https://insnerds.com/profiles-in-risk-bloopers-v1/) In an upcoming episode of Profiles in Risk, I interviewed Curtis Goldsborough on the inspection… - [Profiles in Risk - E166: What Do You Want to Be? Branding with Ben Baker of Your Brand Marketing](https://insnerds.com/profiles-in-risk-e166-what-do-you-want-to-be-branding-with-ben-baker-of-your-brand-marketing/) When someone Googles your name or your company's name, what will they find? How do… [**Share](https://www.linkedin.com/cws/share?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Tweet](https://twitter.com/intent/tweet?text=Profiles+in+Risk%3A+E445+-+The+Power+of+Your+Brand%3B+How+Insurtech+Startups+Need+A+Brand+Strategy+To+Get+Traction+%26+Scale+with+Spiro++Skies+of+Ink+Digital+Marketing&url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&via=InsNerds) [**Share](https://www.facebook.com/share.php?u=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing%2F%3Futm_source%3Dreddit%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Email](mailto:?subject=Profiles%20in%20Risk%3A%20E445%20-%20The%20Power%20of%20Your%20Brand%3B%20How%20Insurtech%20Startups%20Need%20A%20Brand%20Strategy%20To%20Get%20Traction%20%26%20Scale%20with%20Spiro%20%20Skies%20of%20Ink%20Digital%20Marketing&body=Insurtechs%20have%20A%20LOT%20going%20against%20them.%20They%20have%20to%20build%20a%20product%2C%20find%20product%2Fmarket%20fit%2C%20gain%20traction%2C%20while%20simultaneously%20raising%20capital%20%28and%20for%20many%20of%20them%2C%20raise%20capacity%20as%20well%29.%20Getting%20capital%20%28and%20capacity%29%20and%20%C2%A0building%20technology%20will%20consume%2099%25%20of%20their%20initial%20time%20and%20effort%20and%20whoops...now%20we%20have%20to%20find%20product%2Fmarket%20fit%0D%0A%0D%0ARead%20More%20Here:%20%20https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) Categories [Branding](https://insnerds.com/category/branding/), [InsurTech](https://insnerds.com/category/future-of-insurance/insurtech/), [Marketing](https://insnerds.com/category/marketing/), [Profiles in Risk](https://insnerds.com/category/profiles-in-risk/) [Profiles in Risk: E444 – Finding Your Client’s & Prospect’s Pain Points Using Technology. Elliot Bassett, Co-Founder at Rocketship Ventures Launch](https://insnerds.com/profiles-in-risk-e444-finding-your-clients-prospects-pain-points-using-technology-elliot-bassett-co-founder-at-rocketship-ventures-launch/) [Profiles in Risk: E446 – Beyond Technical Expertise: How Soft Skills Minimize Engineers’ and Architects’ Professional Liability Risk With Jeff Hirst of Professional Empowerment Institute](https://insnerds.com/profiles-in-risk-e446-beyond-technical-expertise-how-soft-skills-minimize-engineers-and-architects-professional-liability-risk-with-jeff-hirst-of-professional-empowerment-institute/) [View full post](https://insnerds.com/insights/profiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nicholas Lamparelli" }, "dateModified" : "2025-01-03T03:19:31.637Z", "datePublished" : "2023-08-11T04:00:00Z", "headline" : "Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink Digital Marketing", "image" : { "@type" : "ImageObject", "height" : 100, "url" : "https://47532799.fs1.hubspotusercontent-na1.net/hubfs/47532799/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-03-18-20-5289-AM.jpg", "width" : 100 }, "mainEntityOfPage" : "https://insnerds.com/insights/profiles-in-risk-e445-the-power-of-your-brand-how-insurtech-startups-need-a-brand-strategy-to-get-traction-scale-with-spiro-skies-of-ink-digital-marketing", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://47532799.fs1.hubspotusercontent-na1.net/hubfs/47532799/logo-horizonatl.jpg", "width" : 139.38907 }, "name" : "Insurance Nerds " } } ```