--- title: "Profiles in Risk: E649 – Using Game Simulation to Improve Selling Capabilities; Sindre Halaal – Founder & CEO of SalesScreen - InsNerds.com" description: "We love games and games do a heck of a lot more than just an opportunity to have fun and pass the time. Games and game like simulation has all of the following benefits: Increased engagement, motivation, and productivity. Improved learning, knowledge retention, and personal growth. Behavior change, habit formation, and customer engagement. In this" --- [Insurance Nerds - Insuring Tomorrow ](https://insnerds.com/insights) # [Profiles in Risk: E649 – Using Game Simulation to Improve Selling Capabilities; Sindre Halaal – Founder & CEO of SalesScreen - InsNerds.com](https://insnerds.com/insights/profiles-in-risk-e649-using-game-simulation-to-improve-selling-capabilities-sindre-halaal-founder-ceo-of-salesscreen) Written by [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) | Oct 10, 2023 4:00:00 AM # Profiles in Risk: E649 – Using Game Simulation to Improve Selling Capabilities; Sindre Halaal – Founder & CEO of SalesScreen by Nicholas Lamparelli We love games and games do a heck of a lot more than just an opportunity to have fun and pass the time. Games and game like simulation has all of the following benefits: 1. Increased engagement, motivation, and productivity. 2. Improved learning, knowledge retention, and personal growth. 3. Behavior change, habit formation, and customer engagement. In this episode of Profiles in Risk, Tony chats with [Sindre Halaa](https://www.linkedin.com/in/shaaland/)l, CEO, and Founder at [SalesScreen](https://www.salesscreen.com/try-salesscreen/). They are a sales gamification platform. It helps engage your workforce making their activity into more of a game-like environment which makes it more pleasant and more fun to do. You can create real-time competition. You can put visualization at the center to create accountability. You can implement a reward system. It works both for in-office and for hybrid and remote teams. CONNECT WITH SINDRE: [LINKEDIN](https://www.linkedin.com/in/shaaland/) [HOMEPAGE](https://www.salesscreen.com/try-salesscreen/) ### About Nicholas Lamparelli Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/) + posts Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. 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