--- title: "Profiles in Risk – E72: David Tobias, co-Founder of BetterView: On Drones, Digital Imagery & Insurtech Product/Market Fit - InsNerds.com" description: David Tobias understood insurance from a young age (his Dad was in insurance and David started doing inspections before he turned 20). He also had a passion for technology (he taught himself how to code). David and his coFounder (David Lyman) saw a problem that existed in insurance, which was that roof inspections where hard, --- [Insurance Nerds - Insuring Tomorrow ](https://insnerds.com/insights) # [Profiles in Risk – E72: David Tobias, co-Founder of BetterView: On Drones, Digital Imagery & Insurtech Product/Market Fit - InsNerds.com](https://insnerds.com/insights/profiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures) Written by [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) | Apr 15, 2018 4:00:00 AM # Profiles in Risk – E72: David Tobias, co-Founder of BetterView: On Drones, Digital Imagery & Insurtech Product/Market Fit by Nicholas Lamparelli Audio Player [https://www.buzzsprout.com/87086/683024-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures.mp3](https://www.buzzsprout.com/87086/683024-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures.mp3) 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume. David Tobias understood insurance from a young age (his Dad was in insurance and David started doing inspections before he turned 20). He also had a passion for technology (he taught himself how to code). David and his coFounder ([**David Lyman**](https://www.linkedin.com/in/daviddlyman/)) saw a problem that existed in insurance, which was that roof inspections where hard, expensive, yet the desire to have that information, very useful. They also saw the potential for drone technology to be a potential solution. After their first paid gig, they saw a really big opportunity to use technology to both, acquire digital imagery, but more importantly, to scale the analytics around those digital images to help underwriters, adjusters and others obtain valuable insights on entire property exposures. > Betterview exists to make every property thoroughly understood. The company does this by providing software and services to capture, organize and analyze data to unlock valuable insight. There’s a really good section of the podcast where David discusses how he thought digital imagery via drones was going to be “the product”. Instead, the real product is the insights that The BetterView software provides when examining the digital imagery. This is a valuable lesson for all startup founders. Your solution is likely to be a deeper and more meaningful experience than what you originally imagined. With feedback, BetterView found **[product/market fit](https://medium.com/evergreen-business-weekly/product-market-fit-what-it-really-means-how-to-measure-it-and-where-to-find-it-70e746be907b)**. Whatever itch you, as a business, think you are scratching…keep picking…there is likely a deeper problem to solve. **Subscribe at: ** ** risk-the-insnerds-podcast">Stitcher ** ** risk/id1209984530?mt=2">iTunes ****[Google Play ](https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Itlljx2m4fvp2smw5hg223asbtu?t%3DProfiles_in_Risk%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16) [YouTube](https://www.youtube.com/playlist?list=PLk-tMK8a6LBM5VaHi2fpB5moSYfVlTE_B)****[Buzzsprout RSS](http://www.buzzsprout.com/87086.rss)** **HOW TO CONNECT WITH DAVID TOBIAS: [LinkedIn ](https://www.linkedin.com/in/davetobias/)**[**Twitter **](https://twitter.com/dtobias85)**[Email](https://insnerds.com/insights/dtobias@betterview.net)** **MENTIONED IN THE PODCAST: [BetterView Home Page ](https://www.betterview.net/)**[**Inbox Zero**](https://www.fastcompany.com/40507663/the-7-step-guide-to-achieving-inbox-zero-and-staying-there-in-2018) **BOOKS: [Zero to One](https://amzn.to/2HoHKhI) by [Peter Thiel](https://amzn.to/2HAeLVD) [Principals](https://amzn.to/2qA8rW7) by [Ray Diallo ](https://amzn.to/2HD7K6m)[Creative Confidence](https://amzn.to/2GZRZcE) by [Tom Kelly](https://amzn.to/2H0THKX) & [David Kelly ](https://amzn.to/2JP4RAr)****[Steve Jobs](https://amzn.to/2HrvyfU) by [Walter Isaacson](https://amzn.to/2HzpLT7)** ### About Nicholas Lamparelli Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/) + posts Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ** [From Teacher to Tech: How SettleStream Cuts Litigation Time and Costs - A Discussion with Chrysa Jones, COO](https://insnerds.com/from-teacher-to-tech-how-settlestream-cuts-litigation-time-and-costs-a-discussion-with-chrysa-jones-coo/) - ** [My Battle With Sleep Demons (and How I Overcame It 🤞)](https://insnerds.com/my-battle-with-sleep-demons-and-how-i-overcame-it-%f0%9f%a4%9e/) - ** [Exploring the History of Citizens Insurance Company of Florida: From Inception to Present - AoB Podcast](https://insnerds.com/20638-2/) - ** [The Importance of Security in Workflow For Insurance Agents & Brokers (AoB Podcast with Taylor Pascoe of ShareFile)](https://insnerds.com/the-importance-of-security-in-workflow-for-insurance-agents-brokers-aob-podcast-with-taylor-pascoe-of-sharefile/) ### Related Posts - [Profiles in Risk - Episode 28: Turning Paper Applications Into Digital Assets With Mike Furlong of Indio Technologies](https://insnerds.com/podcast-e28/) or SUBSCRIBE AT ONE OF THESE SITES: Buzzsprout RSS: https://goo.gl/5K4X3Q  Google Play: https://goo.gl/WMAvW4 iTunes: https://goo.gl/7SqwvP… - [Six Desires for the Digital Transformation of Insurance](https://insnerds.com/digitaltransformation/) Six desires for the digital transformation of insurance   Today we live, rightly or wrongly,… - [Podcast Episode 13 - Hippo and the Digital Insurers](https://insnerds.com/podcast-e13-2/) or Subscribe. Innovative: in·no·va·tive ˈinəˌvādiv/ Show Notes: https://www.forbes.com/sites/omribarzilay/2017/04/26/hippo-insurance-launches-on-a-mission-to-redesign-the-home-insurance-market/#28793447322d http://www.builtinchicago.org/2017/04/24/kin-digital-homeowners-insurance Innovator's Dilemma: https://www.amazon.com/gp/product/0062060244/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0062060244&linkCode=as2&tag=insn-20&linkId=f0dea54f977e16cd7372c87924f7ec1e The Model: https://insnerds.com/insuretech-models/ Lemonade's InsNerds… [**Share](https://www.linkedin.com/cws/share?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Tweet](https://twitter.com/intent/tweet?text=Profiles+in+Risk+-+E72%3A+David+Tobias%2C+co-Founder+of+BetterView%3A+On+Drones%2C+Digital+Imagery+%26+Insurtech+Product%2FMarket+Fit&url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&via=InsNerds) [**Share](https://www.facebook.com/share.php?u=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures%2F%3Futm_source%3Dreddit%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Email](mailto:?subject=Profiles%20in%20Risk%20-%20E72%3A%20David%20Tobias%2C%20co-Founder%20of%20BetterView%3A%20On%20Drones%2C%20Digital%20Imagery%20%26%20Insurtech%20Product%2FMarket%20Fit&body=David%20Tobias%20understood%20insurance%20from%20a%20young%20age%20%28his%20Dad%20was%20in%20insurance%20and%20David%20started%20doing%20inspections%20before%20he%20turned%2020%29.%20He%20also%20had%20a%20passion%20for%20technology%20%28he%20taught%20himself%20how%20to%20code%29.%20David%20and%20his%20coFounder%20%28David%20Lyman%29%20saw%20a%20problem%20that%20existed%20in%20insurance%2C%20which%20was%20that%20roof%20inspections%20where%20hard%2C%0D%0A%0D%0ARead%20More%20Here:%20%20https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) Categories [Podcast](https://insnerds.com/category/podcast/) [The Attachment Point #4: What Do You Think About the Future of the Exclusive Agency Channel?](https://insnerds.com/the-attachment-point-4-what-do-you-think-about-the-future-of-the-exclusive-agency-channel/) [Time To Add a Millennial or Gen Zers to Your Benefits Committee](https://insnerds.com/time-to-add-a-millennial-or-gen-zers-to-your-benefits-committee/) [View full post](https://insnerds.com/insights/profiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nicholas Lamparelli" }, "dateModified" : "2025-01-03T02:46:50.584Z", "datePublished" : "2018-04-15T04:00:00Z", "headline" : "Profiles in Risk – E72: David Tobias, co-Founder of BetterView: On Drones, Digital Imagery & Insurtech Product/Market Fit", "image" : { "@type" : "ImageObject", "height" : 100, "url" : "https://47532799.fs1.hubspotusercontent-na1.net/hubfs/47532799/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-02-45-50-8394-AM.jpg", "width" : 100 }, "mainEntityOfPage" : "https://insnerds.com/insights/profiles-in-risk-e72-david-tobias-co-founder-of-betterview-using-digital-drone-imagery-for-property-exposures", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://47532799.fs1.hubspotusercontent-na1.net/hubfs/47532799/logo-horizonatl.jpg", "width" : 139.38907 }, "name" : "Insurance Nerds " } } ```