---
title: The Madonna of Insurance – Margo/Margeaux Giles, CEO of Irys Cloud (AoB S1E7) - InsNerds.com
description: Margeaux (notice the two spellings) is a native and resident of Florida. She is obsessed with puzzles and fixing things that are broken. Margo Giles has been involved in unique entrepreneurial ventures such as Zingo, where they provided (potentially) inebriated drinkers at bars a ride home...in their own vehicles (with the clever use of folding
---

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# [The Madonna of Insurance – Margo/Margeaux Giles, CEO of Irys Cloud (AoB S1E7) - InsNerds.com](https://insnerds.com/insights/the-madonna-of-insurance-margo-margeaux-giles-ceo-of-irys-cloud-aob-s1e7)

 Written by [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) | Apr 13, 2024 4:00:00 AM

# The Madonna of Insurance – Margo/Margeaux Giles, CEO of Irys Cloud (AoB S1E7)

by Nicholas Lamparelli

Margeaux (notice the two spellings) is a native and resident of Florida. She is obsessed with puzzles and fixing things that are broken.

[Margo Giles](https://www.linkedin.com/in/margogiles/) has been involved in unique entrepreneurial ventures such as [Zingo](https://roughdraftatlanta.com/2009/08/07/zingo-drinkers-home-safely-morningafter-car-worries/), where they provided (potentially) inebriated drinkers at bars a ride home…in their own vehicles (with the clever use of folding Italian scooters for the drivers, so they could get back) These ventures required innovative solutions and the development of specialized software to support their operations.

She was “rope-a-doped” into insurance and as a commercial agent/broker, she was already used to dealing with trying to place P&C exposures for her Florida insurance buyers through the perpetually hard Florida insurance capacity markets. But one thing was broken above all else…agency technology. Enter [Irys](https://www.linkedin.com/company/go-irys/) (the Goddess of Rainbows and Liaison of Information).

In this episode, we go into a lot of what is not working in agency, brokerage and MGA technology and get Margo’s point of view on what it needs to be doing. From data collection (what should agents and brokers be capturing that they are NOT), to the CRM, to the ability of systems to engage with the marketplace, to the ownership and reporting capabilities of the system. She aims to achieve goals like improving appointment management (dealings with actual appointments, to E&S, to real-time appointments), providing real-time insights to users, and enhancing productivity through AI and microservice-based technology. There is a lot there that Irys is trying to solve, which will not only benefit agents and brokers, but the Florida marketplace which desperately needs technology to streamline insurance buying.

[HERE IS A LINK TO THE IMFAMOUS](https://www.linkedin.com/posts/activity-7048339651811565568-cuGt?utm_source=share&utm_medium=member_desktop) HELICOPTER RIDE IN NYC:

[Margo Giles](https://www.linkedin.com/in/margogiles/) (LinkedIn) https://www.linkedin.com/in/margogiles/

[Irys Cloud](https://www.linkedin.com/company/go-irys/) – https://www.linkedin.com/company/go-irys/

### About Nicholas Lamparelli

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

- <https://www.linkedin.com/in/nicklamparelli>

##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/)

+ posts

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

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