---
title: "Industry Voice: Why embedded insurance is becoming table stakes for travel companies"
description: "\"Discover why embedded insurance is becoming a must-have for travel companies, as CEO Ross Sinclair discusses the growing trend and its impact on customer expectations.\""
---

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# [Industry Voice: Why embedded insurance is becoming table stakes for travel companies](https://insnerds.com/news/industry-voice-why-embedded-insurance-is-becoming-table-stakes-for-travel-companies)

 Written by [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) | Jul 1, 2026 9:48:12 AM

## Embedded Insurance Gains Traction in Travel Industry

Ross Sinclair, CEO of insurtech firm EIP, discusses the growing trend of embedded insurance becoming a standard offering for travel agents and booking providers. According to Sinclair, increased travel disruptions and shifting customer expectations are driving this change. His insights suggest that embedded insurance is increasingly seen as crucial by companies within the travel sector.

**Original Source:** [https://www.itij.com/latest/long-read/industry-voice-why-embedded-insurance-becoming-table-stakes-travel-companies](https://www.itij.com/latest/long-read/industry-voice-why-embedded-insurance-becoming-table-stakes-travel-companies)

[View full post](https://insnerds.com/news/industry-voice-why-embedded-insurance-is-becoming-table-stakes-for-travel-companies)

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