An insurtech company operating across North America claims a significant increase in lead submissions following a redesign of its website. According to the company, lead submissions surged by 135% after implementing a conversion-focused website redesign. The company had built strong organic search rankings but previously faced challenges in converting that visibility into business due to a complicated website navigation and an ineffective demo request form placement. The redesign aimed to address these issues, reportedly resulting in improved conversions.
Original Source: https://finance.yahoo.com/media-advertising/articles/lead-submissions-surge-135-conversion-170000203.html