---
title: Lead Submissions Surge 135% After Conversion-Focused Website Redesign for Insurtech Platform
description: "\"Discover how an insurtech company's website redesign led to a 135% increase in lead submissions and improved conversions. Read more on Yahoo Finance.\""
---

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# [Lead Submissions Surge 135% After Conversion-Focused Website Redesign for Insurtech Platform](https://insnerds.com/news/lead-submissions-surge-135-percent-after-conversion-focused-website-redesign-for-insurtech-platform)

 Written by [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) | Jun 30, 2026 5:47:40 PM

## Insurtech Platform Reports 135% Increase in Lead Submissions Post Website Redesign

An insurtech company operating across North America claims a significant increase in lead submissions following a redesign of its website. According to the company, lead submissions surged by 135% after implementing a conversion-focused website redesign. The company had built strong organic search rankings but previously faced challenges in converting that visibility into business due to a complicated website navigation and an ineffective demo request form placement. The redesign aimed to address these issues, reportedly resulting in improved conversions.

**Original Source:** [https://finance.yahoo.com/media-advertising/articles/lead-submissions-surge-135-conversion-170000203.html](https://finance.yahoo.com/media-advertising/articles/lead-submissions-surge-135-conversion-170000203.html)

[View full post](https://insnerds.com/news/lead-submissions-surge-135-percent-after-conversion-focused-website-redesign-for-insurtech-platform)

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