---
title: Study finds 40% of insurance customers turn to AI platforms to decide purchases
description: "\"Discover the latest study on the growing use of AI in insurance product comparison, with over 40% of consumers utilizing these tools to make informed purchasing decisions.\""
---

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# [Study finds 40% of insurance customers turn to AI platforms to decide purchases](https://insnerds.com/news/study-finds-40-percent-insurance-customers-turn-ai-platforms-decide-purchases)

 Written by [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) | May 8, 2026 2:37:28 AM

## Study Indicates Rising Use of AI in Insurance Product Comparison

A recent study reveals that over 40% of consumers are utilizing AI tools to compare insurance products to aid their purchasing decisions. The study also highlights that AI assists users in bridging information gaps when evaluating insurance options.

**Original Source:** [https://www.asiainsurancereview.com/News/View-NewsLetter-Article?id=95429&Type=eCin](https://www.asiainsurancereview.com/News/View-NewsLetter-Article?id=95429&Type=eCin)

[View full post](https://insnerds.com/news/study-finds-40-percent-insurance-customers-turn-ai-platforms-decide-purchases)

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