Photo by Brett Sayles from Pexels It is staggering how many times I have asked CEOs, founders, leaders, and employees at all levels, “what makes YOU valuable, to whom and why?” and either get a stammering nonsensical type answer or a blank stare. As organizations, and those who work within them, having everyone answer these questions quickly and … Read more
Photo by Suzy Hazelwood from Pexels If your customers were to write you an honest letter about what they were feeling and what their concerns were, what would you do? In his monthly column for Insurance Nerds, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people … Read more
If we want to capture the hearts and minds of our clients, stop being viewed as commodities, and instead be brands worth loving, excellent customer experience (CX) is the pathway to success. In his monthly column for Insurance Nerds, Vancouver-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to … Read more
It is December, and every writer out there is thinking what retrospective am I going to write to tie the previous year up in a little bow? How am I going to take the year that was, make sense of it and inspire people towards great things in the year to come? So, I ask … Read more
Customer experience is vastly different from customer service. Customer service deals with a single point of engagement between the customer and your brand while customer experience delves into how the customer engages with you from initial contact to their final engagement. Customers first find out about brands through various points of contact; Social media, radio … Read more