Dear Insurance Industry. . . a letter from those you serve

Photo by Suzy Hazelwood from Pexels If your customers were to write you an honest letter about what they were feeling and what their concerns were, what would you do?  In his monthly column for Insurance Nerds, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people … Read more

How to Create a Superior Customer Experience

Customer experience is vastly different from customer service. Customer service deals with a single point of engagement between the customer and your brand while customer experience delves into how the customer engages with you from initial contact to their final engagement. Customers first find out about brands through various points of contact; Social media, radio … Read more

7 Steps to Serve like Sam – Hong Kong’s Most Renowned Tailor

Update in 2020 we added a video companion to this article:   My girlfriend Renee is a travel addict who goes on four international trips a year, and she really wanted to travel to Asia for the first time. After much research, we decided Hong Kong would be a great first trip to Asia. Once … Read more