Photo by Suzy Hazelwood from Pexels If your customers were to write you an honest letter about what they were feeling and what their concerns were, what would you do? In his monthly column for Insurance Nerds, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people … Read more
photo courtesy of www.pexels.com The other night, my sixteen-year-old son and I became frustrated with each other because I could not understand a probability equation the same way that he did. Now, I am going to admit, he is in grade twelve mathematics, top of his class, and probably headed for a career that will … Read more
image courtesy of Pexels.com The biggest question I ask all my clients this time of year is, what did you learn from the previous year? What went right, what went wrong, and what are you learning from both? It is not enough to celebrate the wins. You also need to celebrate the challenges because without … Read more
As a consumer of insurance, I am tired of hearing about how every carrier can save you hundreds of dollars on your insurance. If this is true, if you switch often enough, insurance should theoretically be free… shouldn’t it? There is no perception of value when all that is communicated is the price! Consumers may … Read more