Are you wasting your money on promotional marketing?
Photo Courtesy of Xperience PromotionsThis article has to start with a shout out to Bobbie Shrivastav, of Benekiva. As part of a long twitter conversation, amoungst some of the brightest in the industry, the topic of promotional marketing came up, and Bobbie asked me to write an article on this subject.I have been involved in … Read more