CarTrawler, a leading global car rental and travel technology company, has announced its expansion into the travel ancillary market through the acquisition of insurtech firm Koala. This move is part of CarTrawler's strategy to enhance its service portfolio for customers and partners alike.
The acquisition allows CarTrawler to provide a more comprehensive range of services, including insurance products tailored for travelers. With Koala’s expertise in digital insurance solutions, CarTrawler aims to simplify the insurance purchasing process for customers booking travel-related services.
CarTrawler has been a significant player in the travel technology sector, known for offering car rental solutions and other travel-related products. By bringing Koala onboard, which specializes in innovative insurance offerings, CarTrawler is looking to gain a stronger foothold in what is often a confusing landscape for travelers when it comes to insurance options.
Travelers are poised to benefit the most from this acquisition, as they will now have easier access to insurance tailored to their travel needs. Additionally, travel agencies and partners using CarTrawler’s platform might see improved customer satisfaction and potentially increased sales through bundled offerings that include insurance solutions.
This acquisition not only enhances CarTrawler's product lineup but also reflects a broader trend in the travel industry, where companies are increasingly integrating ancillary services to provide a one-stop-shop experience for travelers. Time will tell how this impacts the market, but CarTrawler is positioned to be a notable player moving forward.
Original Source: https://www.travolution.com/news/travel-sectors/car/cartrawler-expands-travel-ancillary-offering-with-acquisition-of-insurtech-koala/