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FCA backs Urban Jungle as insurtech expands into IKEA distribution

Written by Insurance Nerds Editorial Team | Aug 10, 2026, 10:38:55 AM

Urban Jungle Partners with IKEA for Insurance Distribution

Urban Jungle, a digital-first insurer, has entered a partnership to expand its distribution through IKEA in the UK. This development follows support from the Financial Conduct Authority (FCA), which has fast-tracked Urban Jungle's white-label deal. This agreement places the insurtech company within IKEA stores, known for having high foot traffic. Details about the specific products or insurance offerings involved in this deal were not disclosed.

Original Source: https://www.insurancebusinessmag.com/uk/news/technology/fca-fasttracks-insurtech-behind-ikea-insurance-push-585501.aspx