Cowbell, known for its cybersecurity insurance solutions, has officially launched its offerings in the Australian market. This new initiative is focused on strengthening the digital defenses of small and medium-sized enterprises (SMEs), an area that’s becoming increasingly crucial as cyber threats continue to rise.
The highlight of this launch is Cowbell’s new program called Prime One. This dedicated cyber insurance product is specifically designed for businesses with annual revenues reaching up to A$100 million. By targeting this market segment, Cowbell aims to provide essential coverage that meets the unique needs of SMEs in Australia.
Cowbell's entry into Australia is bolstered by a partnership with Zurich Australian Insurance Ltd. This collaboration brings together global expertise with local knowledge, providing a solid foundation to address the evolving challenges of cybersecurity threats faced by Australian businesses.
The launch of Prime One is particularly beneficial for SMEs, which often lack the resources and expertise to manage cyber risks effectively. With tailored insurance solutions, these businesses can now better protect themselves against potential cyber incidents, which can be financially devastating.
This move marks Cowbell’s commitment to expanding its footprint in the cybersecurity insurance market and catering to the specific needs of SMEs. By prioritizing this demographic, Cowbell is positioning itself as a valuable partner in improving the cyber resilience of Australian businesses.
Original Source: https://www.crowdfundinsider.com/2026/02/260409-insurtech-cowbell-enters-australian-market-with-ai-driven-cyber-insurance-solution/