News

Insurtech Gain Life rebrands to Crosstie to scale AI insurance workflows

Written by Insurance Nerds Editorial Team | Feb 3, 2026 9:24:44 PM

InsurTech Gain Life Rebrands as Crosstie

Gain Life, an InsurTech company focused on improving efficiency in insurance processes, has officially rebranded to Crosstie. This change comes as the company seeks to further enhance its offerings in artificial intelligence (AI)-driven workflow automation.

What They Do

Crosstie aims to streamline various aspects of Property and Casualty (P&C) insurance operations, including claims processing, underwriting, and customer self-service. The company's focus is on leveraging AI technology to automate tasks, making operations more efficient and potentially improving service delivery for insurers.

Noteworthy Features

The rebranding signifies a commitment to scale their technology solutions beyond their original scope. This move includes expanding capabilities across the entire P&C insurance spectrum. The idea is to create a seamless experience for both insurers and their customers, bridging gaps in traditional methods of handling claims and underwriting processes.

Who is Impacted?

Insurers and consumers alike may benefit from these advancements as they could lead to quicker claims resolutions and more personalized service experiences. For insurance professionals, the new brand indicates a shift towards a more tech-savvy approach in an industry that's traditionally been slow to adopt modern technologies.

Conclusion

As Crosstie embraces this new identity and expands its technology capabilities, it presents opportunities for significant improvements in P&C insurance operations. The focus on AI-driven automation could lead to a more effective insurance experience for all stakeholders involved.

Original Source: https://beinsure.com/news/insurtech-gain-life-rebrands-to-crosstie/