Rabbit Care, a subsidiary of BTS Group and a well-known direct-to-consumer insurance comparison platform in Thailand, has recently announced its acquisition of GluayGluay.com. This move signals Rabbit Care's commitment to expanding its footprint in the insurance sector, particularly in the digital motor insurance brokerage landscape.
GluayGluay.com is recognized as one of Thailand's notable digital motor insurance brokerages. The acquisition positions Rabbit Care as a leading consolidator within the country's fragmented insurance broker market. By adding GluayGluay.com to its portfolio, Rabbit Care is enhancing its offerings and aiming to streamline consumer access to various insurance products.
This acquisition could change how consumers in Thailand shop for motor insurance. With Rabbit Care's expansive reach and technology-focused approach, customers might expect a more seamless and user-friendly experience when comparing and purchasing insurance. The added capabilities could also drive competition in a market that’s been known for its fragmentation.
For other players in the insurance market, Rabbit Care's consolidation could prompt a response, whether that means enhancing their own digital offerings or seeking collaborations. As Rabbit Care strengthens its position, smaller agencies may need to rethink their strategies to remain relevant in an increasingly technology-driven landscape.
Overall, this acquisition appears to be a strategic step for Rabbit Care as it aims to simplify the insurance buying process for consumers, while also reinforcing its leadership in the industry.
Original Source: https://technode.global/2025/05/21/rabbit-care-acquires-gluaygluay-com-to-expand-to-insurance-brokerage-market/