Insurtech firm Send Technology Solutions has appointed Laura Wathen as its new chief financial officer (CFO). This move is aimed at bolstering the company's financial leadership as it embarks on an international expansion strategy.
Wathen brings a wealth of experience to the role, having previously served as CFO at Funding Xchange. Her background in finance, particularly in supporting growth-stage companies, positions her well to guide Send through its upcoming ventures in global markets.
The appointment is a strategic one for Send Technology Solutions, indicating its commitment to scaling operations beyond its current markets. The company believes that having a seasoned CFO like Wathen will provide the necessary oversight for financial planning and analysis as they grow.
This leadership change may have several implications for various stakeholders. Clients could benefit from enhanced financial management and services, while investors might see increased confidence in the company’s strategic direction. Moreover, Wathen's expertise could attract new partnerships and operational efficiencies as Send pursues its global ambitions.
In summary, Laura Wathen's appointment as CFO at Send Technology Solutions marks an important step for the company as it looks to expand its footprint internationally. Her significant experience in finance aligns well with the company’s objectives, potentially leading to new opportunities both for Send and its stakeholders.
Original Source: https://www.theinsurer.com/ti/news/send-technology-solutions-adds-funding-xchanges-wathen-as-cfo-2025-08-06/