PAYDAY, a Tunisian insurtech startup, has successfully raised a pre-seed funding round led by UGFS North Africa. This funding values the company at $3 million, marking an important milestone in its growth journey.
The funding was primarily facilitated by UGFS North Africa, known for investing in innovative technology startups across the continent. With this backing, PAYDAY aims to enhance its operations and expand its offerings in the insurance sector.
PAYDAY focuses on revolutionizing the insurance landscape in Tunisia by leveraging technology to provide more accessible and efficient insurance services. The startup intends to use this new funding to refine its platform and better serve its customers, all while addressing the unique challenges of the local market.
This funding round is significant not only for PAYDAY but also for the broader insurtech ecosystem in Tunisia and North Africa. As startups like PAYDAY grow, they can potentially disrupt traditional insurance models, providing consumers with improved choices and personalized solutions.
With its initial funding secured, PAYDAY is positioned to focus on developing its technology and scaling operations. This investment reflects growing interest in the insurtech space within the region, highlighting the shift toward digitalization in finance and insurance.
The company’s progress will be an intriguing aspect to follow as it navigates the evolving market landscape and seeks to establish itself as a leader in Tunisian insurtech.
Original Source: https://weetracker.com/2025/10/22/payday-tunisia-pre-seed-funding/