This guest content is from Roloff Consulting and appeared HERE
One of the biggest challenges in creating educational content is figuring out what to say.
If you’ve ever stared at a blank screen thinking, “What should I post this week?”—you’re not alone.
Here’s a trick we use with clients:
Instead of starting with ideas, start with questions.
Here are 10 questions you can ask yourself to spark great content ideas:
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What are the most common questions my prospects ask me?
Answer them publicly. You’ll build trust fast.
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What misunderstandings or myths do people have about my industry?
Bust the myths. Teach the truth.
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What do people need to understand before they’re ready to buy?
This is the content that moves people from curious to ready.
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What do I find myself explaining again and again?
If you say it more than twice, it should be a post.
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What are the stakes if people don’t solve the problem I help with?
This helps people feel urgency and see the value.
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What makes my approach different?
Your process is part of your product. Talk about it.
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What do my best clients wish they knew sooner?
Help the next person avoid the same pain.
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What recent client story could I unpack?
Stories help people see themselves in your solution.
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What’s changing in my industry right now?
Teaching change positions you as a trusted expert.
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What do I wish more people understood about what I do?
This is your chance to shift mindset and reframe the conversation.
If you answered just one of these a week, you’d have content for the next 10 weeks.
And more importantly, content brainstorming is a muscle that grows the more you use it. The more often you ask yourself these types of questions, the easier it will become to create high-value content ideas for your audience.