These 10 Questions Will Help You Create More Educational Content

This guest content is from Roloff Consulting and appeared HERE

One of the biggest challenges in creating educational content is figuring out what to say.

If you’ve ever stared at a blank screen thinking, “What should I post this week?”—you’re not alone.

Here’s a trick we use with clients:
Instead of starting with ideas, start with questions.

Here are 10 questions you can ask yourself to spark great content ideas:

1. What are the most common questions my prospects ask me?
   Answer them publicly. You’ll build trust fast.

2. What misunderstandings or myths do people have about my industry?
   Bust the myths. Teach the truth.

3. What do people need to understand before they’re ready to buy?
   This is the content that moves people from curious to ready.

4. What do I find myself explaining again and again?
   If you say it more than twice, it should be a post.

5. What are the stakes if people don’t solve the problem I help with?
   This helps people feel urgency and see the value.

6. What makes my approach different?
   Your process is part of your product. Talk about it.

7. What do my best clients wish they knew sooner?
   Help the next person avoid the same pain.

8. What recent client story could I unpack?
   Stories help people see themselves in your solution.

9. What’s changing in my industry right now?
   Teaching change positions you as a trusted expert.

10. What do I wish more people understood about what I do?
    This is your chance to shift mindset and reframe the conversation.

If you answered just one of these a week, you’d have content for the next 10 weeks.

And more importantly, content brainstorming is a muscle that grows the more you use it. The more often you ask yourself these types of questions, the easier it will become to create high-value content ideas for your audience.