---
title: "Distribution roll-up buyers keep incentivizing the wrong people: Insurtech Insights panel"
description: "\"Experts discuss the longer earn-out periods in distribution M&A, indicating ongoing challenges in integrating agency and MGA roll-ups. Learn more at Insurtech Insights USA.\""
---

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# [Distribution roll-up buyers keep incentivizing the wrong people: Insurtech Insights panel](https://insnerds.com/news/distribution-roll-up-buyers-keep-incentivizing-the-wrong-people-insurtech-insights-panel)

 Written by [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) | Jun 5, 2026 6:43:44 PM

## Extended Earn-Out Periods Highlight Challenges in M&A Roll-Ups

During the Insurtech Insights USA conference, experts noted that earn-out periods in distribution mergers and acquisitions (M&A) have increased from two-to-three years to a five-to-six-year average. According to investors and bankers present, this shift suggests ongoing integration challenges in agency and managing general agent (MGA) roll-ups.

**Original Source:** [https://www.theinsurer.com/program-manager/news/distribution-roll-up-buyers-keep-incentivizing-the-wrong-people-insurtech-2026-06-05/](https://www.theinsurer.com/program-manager/news/distribution-roll-up-buyers-keep-incentivizing-the-wrong-people-insurtech-2026-06-05/)

[View full post](https://insnerds.com/news/distribution-roll-up-buyers-keep-incentivizing-the-wrong-people-insurtech-insights-panel)

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