--- title: 1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds description: "\"Discover the latest insights on digital experiences in the insurance industry from Insurity's 2025 Digital Experience Index. Learn how younger generations are impacting brand loyalty and what this means for insurers.\"" image: https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg --- 1 min read # 1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds [![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hubfs/insurance_nerds_logo.png) Insurance Nerds Editorial Team ](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jul 27, 2025 2:55:16 PM ![1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ### Understanding the Latest Findings on Digital Experiences in Insurance Insurity, a well-known provider of cloud-based software for insurance carriers, brokers, and managing general agents (MGAs), has released findings from its 2025 Digital Experience Index. This national survey explores consumer sentiments about their digital interactions with property and casualty (P&C) insurers. ### The Key Takeaways The survey highlights that a significant number of younger consumers are willing to switch their insurance providers based on their experiences online. Specifically, the data reveals that: - **28% of Gen Z** policyholders reported switching insurers due to frustrating digital experiences. - **21% of Millennials** have done the same for similar reasons. This trend underscores the importance of digital performance as a key factor in maintaining brand loyalty among younger policyholders. ### Who Is Affected? These findings are particularly relevant for insurers looking to attract and retain younger clients. Given that Gen Z and Millennials are becoming a more significant portion of the insurance market, providing a seamless digital experience may be crucial for building long-term relationships with these customers. ### What This Means for Insurers Insurance companies need to pay close attention to their digital platforms. The fact that a sizable portion of younger customers have switched providers due to poor online experiences suggests that improving these channels can lead to better customer retention. Insurers should consider investing in technology and digital strategies to enhance user experience and address potential pain points. In conclusion, the survey highlights a growing trend that cannot be ignored by the insurance industry as it moves forward in the digital age. Original Source: [https://financialit.net/news/insurtech/1-4-gen-z-policyholders-have-switched-insurers-due-poor-digital-experiences-insurity](https://financialit.net/news/insurtech/1-4-gen-z-policyholders-have-switched-insurers-due-poor-digital-experiences-insurity) - [Tweet](https://twitter.com/share) [![Accenture invests in UK insurtech startup Rehuman to enhance insurance engagement By Investing.com](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/accenture-invests-in-uk-insurtech-startup-rehuman-to-enhance-insurance-engagement) #### [Accenture invests in UK insurtech startup Rehuman to enhance insurance engagement By Investing.com](https://insnerds.com/news/accenture-invests-in-uk-insurtech-startup-rehuman-to-enhance-insurance-engagement) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Sep 29, 2025 10:15:59 AM Accenture Invests in Rehuman: A Step Towards Better Insurance Engagement Accenture has announced a strategic investment in the UK-based insurtech... 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[Read More](https://insnerds.com/news/ai-powered-insurance-digital-wallet-accenture-invests-in-rehuman-to-revolutionize-customer-experience) ![](https://px.ads.linkedin.com/collect/?pid=7110236&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Insurance Nerds Editorial Team", "url" : "https://insnerds.com/news/author/insurance-nerds-editorial-team" }, "datePublished" : "2025-07-27T18:55:16.000Z", "headline" : "1 in 4 Gen Z Policyholders Have Switched Insurers Due to Poor Digital Experiences, Insurity Survey Finds", "image" : [ "https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg" ], "mainEntityOfPage" : { "@id" : "https://insnerds.com/news/1-in-4-gen-z-policyholders-have-switched-insurers-due-to-poor-digital-experiences-insurity-survey-finds", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insnerds.com/hubfs/InsNerds%20Large%20print%20quality.png" }, "name" : "Insurance Nerds" } } ```