--- title: Agentic AI must authenticate identities or risk fraud, expert says description: "\"Discover the impact of deepfakes on identity verification and how AU10TIX's partnership with Microsoft is enhancing security for insurance companies. Read more.\"" image: https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg --- 1 min read # Agentic AI must authenticate identities or risk fraud, expert says [![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hubfs/insurance_nerds_logo.png) Insurance Nerds Editorial Team ](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jun 16, 2025 5:26:41 PM ![Agentic AI must authenticate identities or risk fraud, expert says](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ### New Insights on Identity Verification A recent discussion highlighted the growing importance of identity verification in the insurance sector, particularly in light of recent advancements in technology. An executive from AU10TIX, a company specializing in identity verification services, emphasized that deepfakes present a significant threat to authenticating identities. ### Partnership with Microsoft AU10TIX has teamed up with Microsoft to enhance their offerings for insurers. This partnership aims to streamline the authentication process for companies looking to mitigate risks associated with identity fraud. The collaboration integrates AU10TIX’s technology with Microsoft’s robust platform capabilities, allowing for more secure and efficient identity verification. ### The Challenge of Deepfakes During the discussion, the AU10TIX executive pinpointed deepfakes as a critical challenge for identity verification. As technology evolves, so too do the methods that fraudsters use. Deepfakes, which can create highly convincing but false images or videos, make it increasingly difficult for insurers to rely solely on traditional verification methods. ### Impact on Insurers For insurance companies, adopting advanced identity verification solutions is becoming essential in combating fraud. The rise of digital transactions and remote interactions heightens the risk of fraudulent activity, making sophisticated verification systems vital for protecting businesses and their clients. ### Conclusion As the insurance industry continues to evolve, the role of technology in fighting fraud will be crucial. The partnership between AU10TIX and Microsoft marks an important step toward more secure identity verification processes, especially in an era when threats like deepfakes are on the rise. Original Source: [https://www.dig-in.com/news/agentic-ai-must-authenticate-identities-or-risk-fraud-expert-says](https://www.dig-in.com/news/agentic-ai-must-authenticate-identities-or-risk-fraud-expert-says) - [Tweet](https://twitter.com/share) [![Pyq AI launches Mulligan for insurance automation](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/pyq-ai-launches-mulligan-for-insurance-automation) #### [Pyq AI launches Mulligan for insurance automation](https://insnerds.com/news/pyq-ai-launches-mulligan-for-insurance-automation) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Oct 30, 2025 10:02:13 AM Introducing Mulligan: A New Tool for Insurance Brokers Pyq AI, a company supported by Y Combinator, has rolled out an innovative platform called... 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[Read More](https://insnerds.com/news/five-sigma-targets-australian-insurtech-market-ai-claims-offering) ![](https://px.ads.linkedin.com/collect/?pid=7110236&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Insurance Nerds Editorial Team", "url" : "https://insnerds.com/news/author/insurance-nerds-editorial-team" }, "datePublished" : "2025-06-16T21:26:41.000Z", "headline" : "Agentic AI must authenticate identities or risk fraud, expert says", "image" : [ "https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg" ], "mainEntityOfPage" : { "@id" : "https://insnerds.com/news/agentic-ai-must-authenticate-identities-or-risk-fraud-expert-says", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insnerds.com/hubfs/InsNerds%20Large%20print%20quality.png" }, "name" : "Insurance Nerds" } } ```