--- title: "CTO Wintrob: Newfront brokers win more new business when using insurtech’s tools" description: "\"Discover how Newfront's in-house technology is helping their brokers secure more business, particularly with high-growth \"unicorn\" companies. Learn more from co-founder and CTO Gordon Wintrob.\"" image: https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg --- 1 min read # CTO Wintrob: Newfront brokers win more new business when using insurtech’s tools [![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hubfs/insurance_nerds_logo.png) Insurance Nerds Editorial Team ](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jun 7, 2025 11:24:45 AM ![CTO Wintrob: Newfront brokers win more new business when using insurtech’s tools](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ### Newfront Brokers Gain Business with In-House Technology Gordon Wintrob, the co-founder and chief technology officer of Newfront, has shared insights on how the insurtech retail broker is seeing success through its proprietary technology. According to Wintrob, the broker's staff are securing more business when they utilize the firm’s in-house tools, which are designed to identify and address coverage gaps for their clients. ### Focus on Unicorn Companies Interestingly, Newfront is currently working with 20% of all U.S. “unicorn” companies—startups valued at over $1 billion. This statistic highlights the firm’s growing influence in a rapidly evolving market, as it aims to provide tailored insurance solutions to these high-growth businesses. ### Impact of Technology on Business Success The use of in-house technology is seen as a key differentiator for Newfront, helping brokers identify reassessment opportunities for their clients more effectively. Wintrob emphasizes that this internally developed tech not only facilitates better service but ultimately leads to increased sales and client satisfaction. The trend among brokers leveraging technology in the insurance space is not particularly new; however, Wintrob’s comments shed light on how Newfront is specifically benefiting from its tools, which may serve as a model for other firms looking to enhance their service offerings. ### Conclusion In summary, Newfront’s commitment to innovative tech is appearing to pay off, particularly in a competitive landscape where meeting clients’ unique needs is crucial. The tools are crafted to enable better interactions with a subset of clients that could significantly shape the future of the business. Original Source: [https://www.tradingview.com/news/reuters.com,2025:newsml_L6N3S90RP:0-cto-wintrob-newfront-brokers-win-more-new-business-when-using-insurtech-s-tools/](https://www.tradingview.com/news/reuters.com,2025:newsml_L6N3S90RP:0-cto-wintrob-newfront-brokers-win-more-new-business-when-using-insurtech-s-tools/) - [Tweet](https://twitter.com/share) [![WTW to acquire InsurTech broker Newfront](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/wtw-to-acquire-insurtech-broker-newfront) #### [WTW to acquire InsurTech broker Newfront](https://insnerds.com/news/wtw-to-acquire-insurtech-broker-newfront) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Dec 10, 2025 7:41:38 AM WTW Bolsters Its Position with Newfront Acquisition Insurance broker WTW has announced plans to acquire InsurTech broker Newfront for a total... [Read More](https://insnerds.com/news/wtw-to-acquire-insurtech-broker-newfront) [![InsurTech broker Newfront laying off around 35 employees](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/insurtech-broker-newfront-laying-off-35-employees) #### [InsurTech broker Newfront laying off around 35 employees](https://insnerds.com/news/insurtech-broker-newfront-laying-off-35-employees) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jun 27, 2025 7:35:27 PM Newfront Restructures Workforce, Laying Off 35 Employees InsurTech broker Newfront has announced a restructuring initiative that will result in the... [Read More](https://insnerds.com/news/insurtech-broker-newfront-laying-off-35-employees) [![WTW to acquire InsurTech broker Newfront](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/wtw-to-acquire-insurtech-broker-newfront-1) #### [WTW to acquire InsurTech broker Newfront](https://insnerds.com/news/wtw-to-acquire-insurtech-broker-newfront-1) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Dec 12, 2025 7:12:11 AM WTW Expands Its InsurTech Footprint with Newfront Acquisition Insurance giant WTW has announced its plan to acquire Newfront, a burgeoning InsurTech... [Read More](https://insnerds.com/news/wtw-to-acquire-insurtech-broker-newfront-1) ![](https://px.ads.linkedin.com/collect/?pid=7110236&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Insurance Nerds Editorial Team", "url" : "https://insnerds.com/news/author/insurance-nerds-editorial-team" }, "datePublished" : "2025-06-07T15:24:45.000Z", "headline" : "CTO Wintrob: Newfront brokers win more new business when using insurtech’s tools", "image" : [ "https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg" ], "mainEntityOfPage" : { "@id" : "https://insnerds.com/news/cto-wintrob-newfront-brokers-win-more-new-business-when-using-insurtechs-tools", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insnerds.com/hubfs/InsNerds%20Large%20print%20quality.png" }, "name" : "Insurance Nerds" } } ```