CTO Wintrob: Newfront brokers win more new business when using insurtech’s tools

Newfront Brokers Gain Business with In-House Technology

Gordon Wintrob, the co-founder and chief technology officer of Newfront, has shared insights on how the insurtech retail broker is seeing success through its proprietary technology. According to Wintrob, the broker's staff are securing more business when they utilize the firm’s in-house tools, which are designed to identify and address coverage gaps for their clients.

Focus on Unicorn Companies

Interestingly, Newfront is currently working with 20% of all U.S. “unicorn” companies—startups valued at over $1 billion. This statistic highlights the firm’s growing influence in a rapidly evolving market, as it aims to provide tailored insurance solutions to these high-growth businesses.

Impact of Technology on Business Success

The use of in-house technology is seen as a key differentiator for Newfront, helping brokers identify reassessment opportunities for their clients more effectively. Wintrob emphasizes that this internally developed tech not only facilitates better service but ultimately leads to increased sales and client satisfaction.

The trend among brokers leveraging technology in the insurance space is not particularly new; however, Wintrob’s comments shed light on how Newfront is specifically benefiting from its tools, which may serve as a model for other firms looking to enhance their service offerings.

Conclusion

In summary, Newfront’s commitment to innovative tech is appearing to pay off, particularly in a competitive landscape where meeting clients’ unique needs is crucial. The tools are crafted to enable better interactions with a subset of clients that could significantly shape the future of the business.

Original Source: https://www.tradingview.com/news/reuters.com,2025:newsml_L6N3S90RP:0-cto-wintrob-newfront-brokers-win-more-new-business-when-using-insurtech-s-tools/