Exclusive: Flow Specialty's Iram outlines insurtech’s pivot from SME digital wholesaler to AI-led placement model

Flow Specialty Embraces AI for Small-Commercial Insurance

Flow Specialty is undergoing a significant transformation in its approach to small-commercial insurance. According to CEO Sivan Iram, the company is moving from a traditional wholesale brokerage model to a white-label placement service geared towards mid-market and large brokers. This pivot aims to harness the power of artificial intelligence (AI) to enhance both scale and profitability.

New Focus on AI Technology

In an interview, Iram highlighted that AI technologies will play a critical role in the company’s strategy moving forward. The goal is to streamline processes, improve efficiency, and ultimately provide better solutions for brokers. This change reflects a growing trend within the insurance industry to leverage technology for operational improvements.

Serving Brokers and Clients

The shift to a white-label service means that Flow Specialty will offer its capabilities under other brokers' brands. This can provide brokers with enhanced options while allowing Flow Specialty to focus on larger accounts. By catering to mid-market and large brokers, the company hopes to build a solid partnership network and increase its market presence.

Implications for the Insurance Landscape

This strategic change could have a notable impact on the small-commercial insurance market. By integrating AI, Flow Specialty aims to refine underwriting processes and improve client outcomes, which could ultimately lead to more competitive offerings within the industry. Brokers and clients alike may benefit from a more streamlined and effective service.

As the insurance landscape continues to evolve with technology, initiatives like Flow Specialty’s may signal a broader shift towards tech-driven solutions that emphasize efficiency and profitability.

Original Source: https://www.theinsurer.com/ti/interview/exclusive-flow-specialtys-iram-outlines-insurtechs-pivot-from-sme-digital-2025-08-15/