---
title: "Rainbow's Touran: Using AI in insurance 'feels like round peg, square hole'"
description: Discover the challenges of implementing AI technology in the insurance sector from Rainbow CEO Bobby Touran. Learn why it's not as simple as just adopting AI tools.
image: https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg
---

# Rainbow's Touran: Using AI in insurance 'feels like round peg, square hole'

[![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hubfs/insurance_nerds_logo.png) Insurance Nerds Editorial Team ](https://insnerds.com/news/author/insurance-nerds-editorial-team) :  Jun 10, 2026 1:01:40 PM

![Rainbow's Touran: Using AI in insurance 'feels like round peg, square hole'](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg)

## Rainbow CEO Discusses Challenges of AI Adoption in Insurance

Bobby Touran, co-founder and chief executive of Rainbow, an insurtech company based in San Francisco, has expressed challenges in implementing AI technology effectively within the insurance sector. Despite being centered around AI technology, Touran suggests that merely adopting AI tools does not inherently transform a company into an AI-oriented business. He highlighted the difficulty of using AI in the industry, likening it to fitting a round peg into a square hole.

**Original Source:** [https://www.theinsurer.com/program-manager/news/rainbows-touran-using-ai-in-insurance-feels-like-round-peg-square-hole-2026-06-10/](https://www.theinsurer.com/program-manager/news/rainbows-touran-using-ai-in-insurance-feels-like-round-peg-square-hole-2026-06-10/)

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#### [International InsurTech spells out the raison d'être of AI in insurance](https://insnerds.com/news/international-insurtech-raison-detre-of-ai-in-insurance)

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AI's Role in Insurance: Insights from bolttech CEO In a recent discussion, Philip Weiner, CEO of bolttech for the APAC region, highlighted the...

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#### [Pace raises $10m to automate insurance operations](https://insnerds.com/news/pace-raises-10m-to-automate-insurance-operations)

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Pace Secures $10 Million to Streamline Insurance Operations Pace, a startup focused on enhancing insurance processes through artificial intelligence,...

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#### [FurtherAI Raises New Funding To Help Commercial Insurers Reduce Expense Ratios by 50%](https://insnerds.com/news/furtherai-raises-new-funding-to-help-commercial-insurers-reduce-expense-ratios-by-50)

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FurtherAI Secures $5 Million Funding Round FurtherAI, a tech company specializing in AI assistants for the insurance industry, has successfully...

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