Rainbow's Touran: Using AI in insurance 'feels like round peg, square hole'

Rainbow CEO Discusses Challenges of AI Adoption in Insurance

Bobby Touran, co-founder and chief executive of Rainbow, an insurtech company based in San Francisco, has expressed challenges in implementing AI technology effectively within the insurance sector. Despite being centered around AI technology, Touran suggests that merely adopting AI tools does not inherently transform a company into an AI-oriented business. He highlighted the difficulty of using AI in the industry, likening it to fitting a round peg into a square hole.

Original Source: https://www.theinsurer.com/program-manager/news/rainbows-touran-using-ai-in-insurance-feels-like-round-peg-square-hole-2026-06-10/