--- title: Root Launches Behavior-Based Car Insurance in New Jersey, Expanding Footprint to 37 States description: "\"Discover Root's innovative behavior-based car insurance now available in New Jersey. Join over 80% of the U.S. market with their mobile-first approach and data-driven pricing options.\"" image: https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg --- [Skip to the main content.](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#main-content)   [![Horiz-Primary](https://insnerds.com/hs-fs/hubfs/Horiz-Primary.png?width=1445&height=622&name=Horiz-Primary.png "Horiz-Primary")](https://insnerds.com) [![Horiz-Primary](https://insnerds.com/hs-fs/hubfs/Horiz-Primary.png?width=1445&height=622&name=Horiz-Primary.png "Horiz-Primary")](https://insnerds.com) - [ Content ](https://insnerds.com/content) - [ Articles ](https://insnerds.com/insights) - [ News ](https://insnerds.com/news) - [ Media ](https://www.youtube.com/c/InsuranceNerds) - [ Write For Us ](https://insnerds.com/share-your-voice) - [ Careers ](https://insnerds.com/careers) - [ Job Board ](https://careers.insnerds.com/) - [ Continuing Education ](https://insnerds.com/continuing-education-insnerds) - [ Community ](https://insnerds.com/community) - [ Join the Slack Community ](https://insnerds.com/slack) - [ Events Schedule ](https://insnerds.com/events-calendar) - [ Podcast Network ](https://insnerds.com/podcast-network) - [ Speakers Bureau ](https://insnerds.com/speakers-bureau) - [ Consulting ](https://insnerds.com/consulting) - [ Marketing ](https://insnerds.com/marketing) - [ Events ](https://insnerds.com/events) - [ Go to Market ](https://insnerds.com/gtm) Toggle Menu Toggle Menu - [ Content ](https://insnerds.com/content) - [ Articles ](https://insnerds.com/insights) - [ News ](https://insnerds.com/news) - [ Media ](https://www.youtube.com/c/InsuranceNerds) - [ Write For Us ](https://insnerds.com/share-your-voice) - [ Careers ](https://insnerds.com/careers) - [ Job Board ](https://careers.insnerds.com/) - [ Continuing Education ](https://insnerds.com/continuing-education-insnerds) - [ Community ](https://insnerds.com/community) - [ Join the Slack Community ](https://insnerds.com/slack) - [ Events Schedule ](https://insnerds.com/events-calendar) - [ Podcast Network ](https://insnerds.com/podcast-network) - [ Speakers Bureau ](https://insnerds.com/speakers-bureau) - [ Consulting ](https://insnerds.com/consulting) - [ Marketing ](https://insnerds.com/marketing) - [ Events ](https://insnerds.com/events) - [ Go to Market ](https://insnerds.com/gtm) [Facebook ](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#0) [Instagram ](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#0) [Linkedin ](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#0) [X ](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#0) [YouTube ](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#0) [Medium ](https://insnerds.com/news/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states#0) # Root Launches Behavior-Based Car Insurance in New Jersey, Expanding Footprint to 37 States [![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hubfs/insurance_nerds_logo.png) Insurance Nerds Editorial Team ](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jul 22, 2026 10:48:20 AM ![Root Launches Behavior-Based Car Insurance in New Jersey, Expanding Footprint to 37 States](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ## Root Introduces Behavior-Based Car Insurance in New Jersey Root, a prominent insurtech company, has announced the launch of its behavior-based car insurance in New Jersey. This development brings Root's mobile-first experience and data-driven pricing options to drivers in the state, as part of the company's efforts to expand its national coverage. With this launch, Root's footprint now covers 37 states, reaching over 80% of the U.S. market. **Original Source:** [https://www.globenewswire.com/news-release/2026/07/22/3331446/22064/en/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states.html](https://www.globenewswire.com/news-release/2026/07/22/3331446/22064/en/root-launches-behavior-based-car-insurance-in-new-jersey-expanding-footprint-to-37-states.html) - [Tweet](https://twitter.com/share) [![Root, Inc. to Participate in the 28th Annual ICR Conference](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/root-inc-participate-28th-annual-icr-conference) #### [Root, Inc. to Participate in the 28th Annual ICR Conference](https://insnerds.com/news/root-inc-participate-28th-annual-icr-conference) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jan 5, 2026 5:06:53 PM Root, Inc. to Join the 28th Annual ICR Conference Root, Inc., a company known for its innovative technology solutions in the insurance sector, has... [Read More](https://insnerds.com/news/root-inc-participate-28th-annual-icr-conference) [![Root partners with Kikoff to simplify auto insurance](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/root-partners-with-kikoff-simplify-auto-insurance) #### [Root partners with Kikoff to simplify auto insurance](https://insnerds.com/news/root-partners-with-kikoff-simplify-auto-insurance) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Jan 15, 2026 8:52:23 AM Root Insurance Teams Up with Kikoff for a Seamless Auto Insurance Experience Overview of the Partnership Root Insurance, a tech-focused auto... [Read More](https://insnerds.com/news/root-partners-with-kikoff-simplify-auto-insurance) [![New York fines insurtech over data disclosures](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg) ](https://insnerds.com/news/new-york-fines-insurtech-over-data-disclosures) #### [New York fines insurtech over data disclosures](https://insnerds.com/news/new-york-fines-insurtech-over-data-disclosures) ![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hs-fs/hubfs/insurance_nerds_logo.png?width=30&name=insurance_nerds_logo.png) [Insurance Nerds Editorial Team](https://insnerds.com/news/author/insurance-nerds-editorial-team) : Mar 25, 2025 1:54:09 PM New York Fines Root Insurance for Data Breach New York Attorney General Letitia James announced recently that Root Insurance Co. has been fined... 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