Simply Business unveils first AI insurance advisor for SMEs

Simply Business Launches AI-Powered Insurance Advisor

Simply Business, a small business insurance broker based in the US, has introduced a new AI-powered insurance advisor. This innovative tool is designed to help entrepreneurs navigate the insurance purchasing process with greater ease, enhancing decision-making and boosting customer engagement.

Key Features of the AI Advisor

The AI advisor aims to streamline the insurance journey for small business owners. By leveraging AI technology, Simply Business hopes to clarify complex insurance options, making it simpler for entrepreneurs to find tailored solutions that suit their specific needs. This approach recognizes the challenges small business owners face when selecting appropriate coverage, which can often feel overwhelming.

Who Will Benefit?

This initiative primarily targets small and medium-sized enterprises (SMEs). By simplifying the insurance process, Simply Business seeks to attract a broader audience of entrepreneurs who may have previously felt deterred by the complexity of traditional insurance purchasing methods.

Industry Context

The launch of this AI tool aligns with a growing trend in the insurance industry towards integrating technology to improve customer experiences. Other players in the market are also focusing on similar innovations, signaling a collective shift towards user-friendly solutions that cater to the evolving needs of business owners.

Future Outlook

As the industry continues to harness technology, the introduction of AI solutions like the one from Simply Business may play a vital role in shaping the future of commercial insurance. By focusing on customer engagement and simplified processes, this new tool could mark a step forward in making insurance more accessible for small businesses.

Original Source: https://fintech.global/2025/10/22/simply-business-unveils-first-ai-insurance-advisor-for-smes/