Study finds 40% of insurance customers turn to AI platforms to decide purchases

Picture of Insurance Nerds Editorial Team Insurance Nerds Editorial Team : May 7, 2026 10:37:28 PM

Study finds 40% of insurance customers turn to AI platforms to decide purchases

Study Indicates Rising Use of AI in Insurance Product Comparison

A recent study reveals that over 40% of consumers are utilizing AI tools to compare insurance products to aid their purchasing decisions. The study also highlights that AI assists users in bridging information gaps when evaluating insurance options.

Original Source: https://www.asiainsurancereview.com/News/View-NewsLetter-Article?id=95429&Type=eCin
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