The next phase of AI and digital integration

The Next Phase of AI and Digital Integration in Insurance

An important conversation around digital transformation took place at RVS 2025, where insurtech professionals addressed the current state of artificial intelligence (AI) within the insurance industry. They noted that while AI-driven pricing models and interoperability hubs are gaining traction, only a small fraction of insurers—about 10%—have successfully integrated AI into their workflows.

Key Insights from RVS 2025

Industry experts highlighted that this represents a critical pivot point for insurers looking to leverage AI effectively. With the potential for substantial efficiency gains and enhanced customer experiences, the underutilization of AI tools raises questions about the future competitiveness of those institutions that lag behind.

Moreover, the discussions underscored the need for greater collaboration among insurance companies and technology providers. By developing interoperability systems and open platforms, organizations can harness AI’s full potential more efficiently and ensure diverse data sources can be utilized effectively.

Who Is Impacted?

This situation has implications for all stakeholders, including insurers, tech developers, and ultimately, policyholders. Insurers ready to embrace AI may gain an edge in the market, while those remaining hesitant could find themselves struggling to keep pace with their more innovative competitors.

Conclusion

As the industry stands at this crossroads, it’s clear that the next few years will be crucial in determining how effectively insurers can harness the power of AI and digital tools. The coming wave of innovation may redefine operations and customer engagement across the board.

Original Source: https://www.globalreinsurance.com/home/the-next-phase-of-ai-and-digital-integration/1456658.article