Tunisian InsurTech PAYDAY bags $3m pre-seed funding

PAYDAY Secures $3M in Pre-seed Funding

Tunisian FinTech startup PAYDAY has announced it has successfully raised $3 million in its initial pre-seed funding round. This round was led by UGFS North Africa, with additional backing from TALYS Group and BioProtection SA. The funds are intended to support PAYDAY’s efforts to expand its digital platform across North Africa.

What is PAYDAY?

PAYDAY is a digital platform that connects insurers, banks, and employers, aiming to streamline the interaction between these parties. The concept behind PAYDAY is to create a more integrated financial ecosystem that enhances the customer experience in insurance services.

Purpose of the Funding

The funding will be primarily used to scale operations across North Africa, a region where FinTech solutions are increasingly in demand. By evolving into a regional aggregator, PAYDAY plans to enhance its service offerings, ensuring that users can access a wider array of financial options seamlessly.

Who Will Be Impacted?

Businesses operating in North Africa, as well as employees seeking insurance and banking services, are set to benefit from PAYDAY’s platform. By facilitating better connections between employers and insurers, PAYDAY aims to improve financial access for a broader audience.

Conclusion

With this funding, PAYDAY is poised to make significant strides in the FinTech landscape of North Africa. As the company works towards establishing itself as an aggregator in the region, it will be interesting to watch how it navigates the challenges of scaling its innovative platform.

Original Source: https://fintech.global/2025/10/29/tunisian-insurtech-payday-bags-3m-pre-seed-funding/