---
title: Why customer engagement is failing in FinTech and InsurTech today
description: "\"Discover why FinTech and InsurTech companies struggle with customer engagement, despite advanced tools from Salesforce and Twilio. Find out more here.\""
image: https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg
---

# Why customer engagement is failing in FinTech and InsurTech today

[![Picture of Insurance Nerds Editorial Team](https://insnerds.com/hubfs/insurance_nerds_logo.png) Insurance Nerds Editorial Team ](https://insnerds.com/news/author/insurance-nerds-editorial-team) :  May 12, 2026 7:12:34 AM

![Why customer engagement is failing in FinTech and InsurTech today](https://insnerds.com/hubfs/News%20Feed%20Featured%20Image.jpg)

## Challenges in Customer Engagement for FinTech and InsurTech

The FinTech and InsurTech sectors, along with digital banking platforms, face ongoing challenges in effectively engaging customers, despite having access to advanced Customer Engagement Platforms (CEPs). Companies like Salesforce and Twilio provide sophisticated tools that deliver timely messages across various channels. However, many organizations report that their communication remains largely transactional, with timely messages failing to foster deeper customer interaction.

**Original Source:** [https://fintech.global/2026/05/12/why-customer-engagement-is-failing-in-fintech-and-insurtech-today/](https://fintech.global/2026/05/12/why-customer-engagement-is-failing-in-fintech-and-insurtech-today/)

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